Friday, March 6, 2026

The Ashley Sisters "Heartless"

On its first send via Play MPE, “Heartless” generated notable early interest. Among recipients, 81% pressed play, and 40% of those listeners downloaded. Across all recipients, “Heartless” ranks in the upper tier of indie engagement, with a 28% download rate. On Dropbox, the response and engagement from industry professionals were immediate. The initial link briefly crashed under exceptionally high traffic within minutes of release, giving the lyric “Crashin’ Out” a whole new meaning.

Hear the country heartbreak anthem and add it to your playlist now.

Mood: empowered, confident, upbeat, resilient, sassy, therapeutic, reflective, rebellious

For fans of: Miranda Lambert, Shania Twain, Heart, Avril Lavigne

 The Ashley Sisters have released their new single, “Heartless,” via Spellcast Records. Within its first months of release, the track surpassed 200K streams on YouTube and attracted thousands of new subscribers and country-music fans to the Ashley Sisters’ channel.

The angsty “Heartless” unfolds as a classroom daydream where penciled love notes linger in the margins of a graphed notebook. Working through problems greater than any math exercise, the Ashley Sisters solve heartbreak’s variables down to one certainty: your self-worth is never in question.

Independently released by Spellcast Records, Lauren and Marlo Ashley lead the music industry into its girl-power era on Nashville’s music charts.

In sync with their girl-power message, the Ashley Sisters are the sole producers on “Heartless” and performed most of the instrumentation, a choice that keeps the creative vision sonically and entirely their own. Lead vocalist Lauren plays the bass guitar, while Marlo takes on both acoustic and electric guitar and programs the drums. The track also features standout contributions from specialty musicians, including fiddle player Shane Guse (CMAO Award winner) and pedal steel virtuoso Ed Ringwald (CMAO and CCMA Award winner, known for his work with Gordon Lightfoot and Nashville’s Charles Esten), who add their signature twang.

Mixed and mastered in Los Angeles, California, by Grammy® Award winner Evren Göknar (Good Charlotte, Poison, Go-Go's), the “Heartless” cover art was shot by celebrity photographer Mark Weiss (Christina Aguilera, Hilary Duff, Avril Lavigne, Britney Spears).

On this country-rock heartbreak anthem, the Ashley Sisters blend pedal steel, polished vocals, and acoustic guitars. Similar artists include Miranda Lambert, Shania Twain, Heart, and Avril Lavigne.

Promotion Contacts:

Spellcast Records | Merri Brooks | merribrooks@thespellcastcompany.com 

Teresa Johnston-Chance | teresa@grassrootspromotion.com | 615.456.0187

Ashlee Wall | ashlee@grassrootspromotion.com | 931.436.4989

Katie Hall | katie@grassrootspromotion.com | 289.716.0873

Shannon Sutton | shannon@grassrootspromotion.com | 615.557.8630

Dan Hagar | dan@grapevinepromotion.com | 615.430.2560