Every June, Men’s Mental Health Awareness Month shines a necessary light on a silent crisis. Statistically, men are drastically less likely to speak up about their struggles or seek support when they are drowning. As radio programmers, you hold the unique power to meet listeners exactly where they are—in their cars, their workplaces, and their homes—with the exact message they need to hear.
This Men’s Mental Health Awareness Month, Help Break the Silence: Share Wes McClelland’s Powerful New Single "Ask For Help" with your radio listeners. "Ask For Help," is more than just an addition to your playlist; it is a lifeline set to music. With raw lyricism, a driving melody, and an undeniable emotional core, the track confronts the stigma of vulnerability head-on, delivering a universal truth: reaching out isn't a sign of weakness—it's a testament to strength.
By adding "Ask For Help" to your rotation this June, your station isn't just playing a great song; you are starting a vital conversation, fostering a community of support, and potentially saving a life. Programming Tip: This track pairs perfectly with an on-air mention of local mental health resources or the 988 Suicide & Crisis Lifeline to provide immediate value to listeners who might be struggling.
Texas singer-songwriter Wes McClelland isn’t just releasing a new single;he’s starting a vital conversation. "Ask For Help," arrives as a poignant anthem for anyone who has ever struggled under the weight of the world.
Recorded at the renowned Dark Horse Recording in Franklin, TN, and co-produced by Grammy-winner Dave Hagen and McClelland himself, the track is a masterclass in "less is more" production. It opens with an intimate, grounding piano and builds into a soaring, emotional crescendo that demands—and rewards—a second listen.
The Musicianship
To capture the song’s raw heart, McClelland and Hagen assembled a "Who’s Who" of Nashville virtuosos, ensuring every note serves the narrative:
Blair Masters (Garth Brooks): As the primary keyboardist and arranger, Masters provides the song's elegant, anchoring heartbeat.
Kerry Marx (Grand Ole Opry Music Director): Lays a soulful melodic foundation on both acoustic and electric guitar.
Andy Leftwich (4x Grammy Winner): Weaves haunting, expressive fiddle lines seamlessly through the lyrics.
Justin Schipper (7x CMA Nominee): Infuses the track with modern, expansive textures on pedal steel.
Molly Cherryholmes (5x Grammy Nominee): Layers masterfully executed live strings and ethereal vocal harmonies that elevate the chorus.
Chris Hatfield (Music City Dueling Pianos): Delivers rich baritone and tenor harmonies with the nuanced emotion of a seasoned pro.
Steve Brewster (Percussion): Provides a stylistic, fine-tuned performance that serves as the record's steady pulse throughout.
Jacob Lowery (Reba McEntire): Leans into his community driven roots to add a rich, smooth bass texture to this musical lifeline.
Why “Ask For Help” Matters for Radio
In a music landscape often dominated by high-energy loops, "Ask For Help" stands out through its organic pulse and universal message: “Vulnerability is Strength.” From the delicate, heartbeat-like entrance of the piano to the stirring live strings, the production mirrors the internal journey of finding courage in one’s own fragility.
This is a song for every listener who needs to hear that they do not have to walk the path alone.
Give your listeners a reason to lean in and join the movement for Mental Health Awareness. > If you or someone you know is in crisis, call or text 988 or visit 988lifeline.org.
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